Summary:

As the Team Leader of Marketing, you will lead and develop a high-performing marketing team to drive brand & product awareness, customer engagement and marketing support within an established B2B customer base in the building supply industry. The Team Leader collaborates with Sales, Operations Management, and the Product Development Teams to craft integrated selling tools to maintain and grow our presence within the marketplace and measurably grow market share.

• What You'll Be Doing:

  • Leading, mentoring and evaluating a team of marketing specialists and coordinators to meet quarterly and annual objectives
  • Developing and executing integrated marketing plans – Including both print and digital, displays, events, Public Relations and other content – to generate qualified leads and nurture prospects through the sales funnel
  • Working with our accounting team to establish and maintain annual marketing budget, while optimizing resources and tracking ROI on all programs
  • Overseeing brand consistency across all touchpoints: website, social media, digital & printed collateral, B2B and B2C advertising, showrooms, displays and trade show materials
  • Utilizing analytics to monitor and track performance of marketing initiatives; Providing insight and optimization recommendations to Marketing Director
  • Collaborating with Sales, Support and Product Teams to align all internal and external messaging to support all product & service updates and launches
  • Collaborating with other departments on process improvement initiatives
  • Supporting external agencies and vendors to ensure deliverables meet the Bayer Built Woodworks quality and style standards set by Marketing Director and/or senior management team
  • Providing training and maintaining documentation on all marketing processes, tools and best practices for Marketing Team

• What Would Make You a Great Fit:

  • Bachelor’s degree in marketing, Business, Communications, or related field
  • 5+ years of progressive marketing experience, including at least 2 years in a supervisory or leadership role
  • Experience in manufacturing, millwork or building-products industries is a plus
  • Strong project & budget management experience
  • Team Development & Coaching experience
  • Excellent written and verbal communication skills
  • Copy Writing, Proofing and Editing experience
  • Google Analytics and SEM/SEO tools experience
  • Social media and digital advertising (Facebook, Pinterest, Instagram, YouTube and LinkedIn) experience
  • Proficiency in Adobe Creative Suite & Canva
  • General Understanding of AI (such as ChatGPT, Microsoft Copilot)
  • Analytical mindset with data-driven decision making
  • Cross-functional collaboration and stakeholder engagement