Think about your last shopping experience. Did anyone smile at you? Was there something in the window or just inside the door that looked interesting and grabbed your attention? I can count on one hand the number of stores I know do this for me. Which is too bad… because I’m a great shopper!
Your showroom is your first impression. How your store front and showroom looks speaks volumes to your customers. An inviting store front and showroom affects customer’s perception of your products, staff, prices, service and attention to detail.
Online shopping is growing more and more each day; customers can educate themselves online about the different products available and the features and benefits from the comfort of their home. In the store, they want to see the differences, touch them, feel them, work them. Considering most new-build and remodeling consumers will spend four to five figures on their door or window order, it’s important to show what is trending, what is reliable and what is new.
Many showrooms become stuck in a rut with outdated or lackluster displays. Make it a point to keep your showroom floor fresh and to show products that provide an opportunity for an upsell. Consumers remember about 80% of what they see and do, compared to 10% of what they hear and 20% of what they read.
Whether your showroom is in need of a simple update or an overhaul, our marketing department is ready to help. Contact your local sales rep or send an email for a site visit. We can help make your showroom sell!
– Holly Bayer, ASID
Above are photos of the newly renovated Arrow Building Center in Hastings, Minnesota.